Social Media Shorts
Chameleon Digital Dental Lab
The mission:
Attract new clients
Chameleon has unique products and a unique, rapid system for getting dentists the restorations they need right when they need them. The hard part? Getting those advantages in front of dentists.
The approach:
Show on social
Chameleon Lab decided to run a social media campaign, focusing on Instagram Reels. In coordination with their Social Media and Marketing Directors, we created a content plan that includes videos showing the scanning, designing, and production of dental restorative solutions. In addition, we’d show off the available solutions and methodology that allows Chameleon to stand apart from the crowd. Chameleon would then boost these posts on Instagram.
The Plan:
Super engaging, quick, and enticing
With our strategy set, we created brief scripts with face-to-camera voiceover driving the story and b-roll showing the steps.
We used large captions both for engagement and to increase the spread of the videos, as many people watch with sound off, especially in public.
The Execution:
Immediate & consistent wins
We shot and edited the first set of videos within 24 hours, delivering them for posting the same business week. Chameleon posted the first Reel, boosted it, and booked 2 new clients within 48 hours!
These clients are highly valuable for Chameleon, as they’ll work with the same dentists indefinitely. There are many more to come!
“THANK YOU AGAIN. WE ARE SO HAPPY! ADAM IS BLOWN AWAY!”
– MARKETING DIRECTOR, CHAMELEON DIGITAL DENTAL LAB